SAN
PROJECTS

Public art, creative direction and production. Working with artists to bring commissions into streets, buildings and shared spaces.

ROM’S ROLE: Public art & creative production
BASE: Dubai
REACH: International

ABOUT THIS WORLD ↓OFFICIAL WEBSITE ↗

PUBLIC ART & COMMISSIONS

01 / THE COMPANY

SAN Projects

SAN Projects develops public art with artists, civic organisations, developers and brands. With roots in London and Dubai, the agency brings curatorial direction and production into the same process, from understanding a site and selecting an artist to fabrication, permits, logistics and installation.

The work takes different forms: a sequence of murals along a Metro line, a sculpture within a residential development, or a marble portrait covering more than two thousand square metres at Hatta Dam. Each commission has its own scale and audience, and begins with the relationship between the artist’s proposal and the place in which it will be encountered.

My work through SAN Projects connects the artistic brief with its realisation. Dubai Street Museum, the Guinness World Record mosaic at Hatta and collaborations with Thomas Canto and Tarsila Schubert show how those stages can be developed together, giving artists the practical support to work beyond the studio.

Curation and creative direction

Researching a place, developing the cultural brief and selecting artists whose practices can respond to it. The work includes individual commissions and wider programmes, with artistic direction developed around the site, its history and the people who use it.

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Production and installation

Translating an artistic proposal into a completed work through technical development, fabrication coordination, materials, logistics and on-site management. Artists, engineers and production partners work within one coordinated process.

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Public art programmes

Programmes that connect several works across a neighbourhood or destination. Dubai Street Museum brings different artists and locations into an evolving public collection, while festival projects combine installations with opportunities to encounter the process of making.

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Brand commissions

Collaborations that make an artist’s practice central to a campaign or experience. Projects have brought Bicicleta Sem Freio into sport, Maser into a festival setting and commissioned imagery into the design of products and digital interfaces.

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02 / SELECTED WORK