NBA × Bicicleta Sem Freio

Bicicleta Sem Freio brought their expressive visual language to a mural for the NBA in Rio de Janeiro. The Brazilian duo’s combination of stylised figures, invented shapes and saturated colour placed basketball within a broader graphic world.

The commission connected an international sports organisation with artists whose work moves between illustration and public painting. At mural scale, their imagery occupied a shared urban setting, giving the collaboration a presence beyond the formats of a conventional campaign.

Produced within SAN Projects’ brand-collaboration portfolio, the project used the artists’ own vocabulary to connect sport with street culture in a Brazilian city. The completed work brings those different contexts together through a single painted surface.