BlankCanvas × Moxy Hotel

BlankCanvas brought artists and the act of making work into the launch of Moxy Hotel in Milan. The 2014 programme invited painters, illustrators and graffiti artists to respond to the city and the hotel’s identity, culminating in a live final at the opening event in October.

The activation connected the venue with an artistic process rather than a finished image alone. Visitors encountered work being developed within the hospitality setting, making the event and its audience part of the presentation.

The Milan project forms part of SAN Projects’ work on artist collaborations for brands. It brought the language of a campaign into a temporary creative environment, where the distinct approaches of participating artists helped shape the experience of the new venue.