Mazda MX-5 Artist Wrap

For the UK launch of the Mazda MX-5, artists and designers were invited to use the vehicle’s body as a surface for original work. The collaboration translated different graphic and illustrative approaches into wraps, making a recognisable automotive form the shared starting point for a series of responses.

The curved surface introduced a practical and visual challenge. An image had to work across panels and contours, retaining its character as the car was seen from the front, side or rear. The finished vehicles brought the contributors’ individual languages into the launch programme.

The project sits within SAN Projects’ work on artist-led brand collaborations, in which the product becomes a medium for making and presenting an image.