Save the World

D*Face’s Save the World occupied a four-storey wall at 188 Eagle Street in Greenpoint, Brooklyn. Supported by Kaspersky Lab, the commission accompanied the first US edition of Moniker Art Fair and a collaboration with Virgin Racing.

The artist’s comic-derived imagery gave the campaign a recognisable public form. Bold graphic treatment and the height of the building carried the image beyond the immediate pavement, making it visible within the surrounding streetscape.

The project brought together an artist, a technology brand and an art-fair context through a mural that could be encountered independently of those events. Within SAN Projects’ collaboration programme, it shows how a campaign can take the form of a substantial public artwork while retaining the artist’s own visual identity.