#StayHome — Maitha Demithan

Maitha Demithan’s artwork became the focus of a film for the UAE’s StayHome campaign in 2020. Commissioned by the Government of Dubai Media Office, the project presented the Emirati artist’s work across locations in Dubai, bringing an artistic voice into a public-health communication campaign.

Rom Levy shot and directed the film, with production through SAN Projects. The moving image connected the artwork with the city around it, using changes of location and viewpoint to build a campaign around a single visual contribution.

Alongside the ribbon installation on Umm Suqeim Road, this project shows a different response to the same moment: a collaboration in which the artist’s image, filmmaking and public communication were developed together. The work circulated beyond its physical settings through the format of the film.